Sports Direct – Stevenage – Opening Hours & Store Details Sports Direct Store is located on St Georges Way, a 0.25 mile driving distance west from the centre of Stevenage (a few minutes walk from The Forum Bus Stop). The store is an important addition to the districts of Shephall, Fishers Green, Old Town, Stevenage Town Centre, Symonds Green, Pin Green, Roebuck and Bedwell. Today (Friday), its hours of business are from 9:00 am to 6:00 pm. Read the information on this page for Sports Direct Stevenage, including the hours of operation, map, telephone number and other relevant info.