Sports Direct – Stoke-on-Trent 2 – Opening Hours & Store Details Sports Direct Store is directly on Heathcote Rd, about a 2.07 mile drive south-east from the centre of Stoke-on-Trent, in Longton (close to Longton Bus Station). The store is properly located for customers from Hulme, Longton, Fenton, Normacot, Lightwood, Florence, Meir and Blurton. Today (Friday), service starts at 9:00 am and continues until 8:00 pm. Here you may find some beneficial information about Sports Direct Stoke-on-Trent 2, including the operating times, place of business address details or contact details.