Sports Direct – Sunderland, High Street West – Opening Hours & Store Details Sports Direct is directly at 86/89 High Street West, about a 4.06 mile drive east of the centre of Sunderland (a few minutes walk from Sunderland Minster and The Bridges Shopping Centre). The store is a wonderful addition to the local businesses of Sunderland City Centre, Monkwearmouth, Millfield, Pallion, Ashbrooke and Bishopwearmouth. If you plan to stop by today (Friday), its operating times are from 9:00 am to 6:00 pm. This page includes information for Sports Direct Sunderland, High Street West, including the hours of opening, navigation or telephone info.