Sports Direct – Sunderland, High Street West – Opening Hours & Store Details Sports Direct is directly at 86/89 High Street West, about a 4.06 mile drive east of the centre of Sunderland (a few minutes walk from Sunderland Minster and The Bridges Shopping Centre). The store is a wonderful addition to the local businesses of Sunderland City Centre, Monkwearmouth, Millfield, Pallion, Ashbrooke and Bishopwearmouth. This page includes information for Sports Direct Sunderland, High Street West, including the hours of opening, navigation or telephone info.