Sports Direct – Sydenham, London – Opening Hours & Store Details You’ll find Sports Direct Store at 33 Bell Green Road, about a 6.60 mile drive south-east of the centre of London, in Sydenham (close to Bell Green / Southend Lane Bus Stop). The store is situated in a convenient location for patrons from New Beckenham, Southend, Honor Oak, Sydenham, Catford, Penge, Perry Vale and Forest Hill. Doors are open today (Friday) from 9:00 am to 8:00 pm, for those who’d like to visit. On this page, you’ll find information about Sports Direct Sydenham, London, including the hours of opening, address particulars or customer feedback.