Sports Direct – Taunton – Opening Hours & Store Details Sports Direct Store is directly at 19 East Street, about 0.27 miles east from the centre of Taunton (near Market House Bus Stop). This store serves customers principally from the neighborhoods of Firepool, Wilton, Frieze Hill, Taunton, North Town, Lambrook, Halcon and Tangier. It is open 9:00 am until 6:00 pm today (Friday). Please review the sections on this page about Sports Direct Taunton, including the hours of opening, address info, email address and additional details.