Sports Direct – Telford Centre – Opening Hours & Store Details Sports Direct Store is found in a prime spot in Telford Centre at 43-45 Sherwood Street, approximately a 0.23 mile driving distance south from the centre of Telford, in Overdale (near Telford Town Centre Bus Station). The store provides service mainly to the locales of Telford Town Centre, Oakengates, Malinslee, Hollinswood, Dawley, Lawley Bank, Overdale and Dawley Bank. Its working hours for today (Friday) are from 9:00 am – 6:00 pm. On this page you’ll find all the information about Sports Direct Telford Centre, including the opening times, place of business info, customer experience or other important info.