Sports Direct – Watford – Opening Hours & Store Details Sports Direct Store can be found at 8387 High Street, approximately a 0.28 mile drive west from the centre of Watford (near to Market Street Bus Stop). This store primarily serves patrons from the districts of Watford Heath, Holywell, Rounton, North Watford, Watford Town Centre, Bushey, The Rookery and Tudor Estate. Doors are open here today (Friday) from 9:00 am to 6:00 pm. Please see this page for additional information regarding Sports Direct Watford, including the business times, map and direct telephone.