Sports Direct – Wembley Central – Opening Hours & Store Details Visit your local Sports Direct Store branch at 18 Central Square, about 0.40 miles east of the centre of Wembley (close to Wembley Central Station). This store primarily provides service to people from the locales of Sudbury Hill, Luma Apartments, Wembley, Alperton, Greystoke Park Terrace, Perivale, North Wembley and Sudbury. If you would like to drop in today (Friday), its operating hours are 9:00 am – 6:00 pm. Please review the specifics on this page for Sports Direct Wembley Central, including the store hours, store address and telephone details.