Sports Direct – Wisbech – Opening Hours & Store Details Sports Direct Store is easily accessible on Cromwell Road, about a 0.93 mile driving distance south-west of the centre of Wisbech (by Tesco Superstore Bus Stop and Cromwell Retail Park). The store is located in a convenient district that primarily serves the people of Eastfield Terrace, Walsoken, The Haig Buildings, Guildford Terrace, Redmoor Terrace, Wisbech Town Centre, Church Mews and Elm. If you’d like to visit today (Friday), it’s open from 9:00 am until 8:00 pm. This page will supply you with all the information you need on Sports Direct Wisbech, including the open hours, store address info, phone number and other beneficial info.